Shade #17 is a nice mid-toned pink, perfect for everyday wear. I love pinks like this because they go with any make up look and really require no thought. It is a warmer pink which I usually don't like, but I find this to be very wearable and a great pinky nude.
This color apparently came out as part of the Spring 2012 collection. However, at the Walgreens I purchased it at, it was advertised as a new shade. As many make up brands release in the US first before releasing overseas, Rimmel releases products in the UK first before releasing them here in the states. (Is anyone else waiting for the Apocalips to release here?! Hurry up Rimmel!)